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My Shades

Here, I showcase a vibrant array of marketing and creative projects that highlight my unique approach to storytelling. Browse through my portfolio to see how I blend creativity with strategy to deliver compelling results for my clients. 

Cover Story

A study in covers.

The space where typography, photography, and fashion sensibility meet before a single page is turned. This work reinterprets album art and magazine editorials with close attention to composition, type, and mood.

Tailored Identities

No two brands speak the same language, and no two campaigns should look alike. This section brings together social media work across industries — broadband, real estate, beauty. Each built around its own voice, palette, and personality rather than a single house style.

Social Media Content | Real Estate

Created for my rebrand proposal pitch, to show what they should do instead to create a more clean, luxury style

Social Media Content | Real Estate
Social Media Content | Real Estate

Trending content created for personal agents feed

Social Media Content | Real Estate

Carousel post created for Dubai Real Estate company, with the theme of 'document' and 'pdf' as a play on the term 'rental guide'

Social Media content | Beauty Salon

Content created for examples of how they could organise their feed and implement their new colour pallet

Opus social media post example 1

Social media content made for a UK based Broadband company that was currently going through a rebrand at the time.

Opus social media post example 2
Opus social media post example 3
Al Barari | Showreel
01:03
Home on the street
01:44
MY BEST FRIEND WEDDING
02:28
Al Barari Listing Video
00:49
Carolina Herrera Ad
00:15
Meet Our New Agent
01:13

My Best Look

An award-winning entry video for Property Finder's Women in Leadership Award and my first project after joining the company. I worked with our videographer and graphic designer to develop the concept for the brief, then co-directed, co-produced, and wrote the script. The video won the award for our CEO and the company.

Off Dutty

Not every good photo happens on set. This selection moves away from staged editorial work into real moments. Beach afternoons, city streets, quiet still lifes all captured with the same eye for composition and light

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